We need the ocean, the ocean needs us.
This toolkit is intended to provide you with all the tools you'll need to share with your customers and supporters, along with other industry professionals, that you are a proud Ocean Wise Partner. In this toolkit, you will find:
Updates on Ocean Wise's New Branding
Brand Guidelines
Social Media Templates and Sample Copy
Phrasing Guidelines
FAQs
1. GENERAL INFORMATION
In March 2022 Ocean Wise launched its new brand. Setting the foundation for Ocean Wise to grow its global presence and meet our 2030 conservation objectives
The re-branding applies to the entire Ocean Wise organization and includes a newly designed website and logo. Seafood partners must now use our new logo and seafood symbol.
Older Ocean Wise logos can no longer be used. All partners still using either of the old logos are liable to legal action, as Ocean Wise no longer owns the rights. If you do not currently have access to the new Ocean Wise seafood symbol and logo, please contact your account representative
The Ocean Wise Seafood program is a very important part of this rebrand. Rebranding includes a new logo, symbol, and icon. If you’re interested, an additional blog covers the overall branding and direction of the new Ocean Wise: Breaking out of the Sea of Sameness - Introducing Ocean Wise’s new brand - Ocean Wise.
2. BRANDING
For more information on how you can use our new branding appropriately, please check out our updated Ocean Wise brand guidelines document:
3. SOCIAL MEDIA ASSETS
Social Media is a great place to share that you are a Proud Ocean Wise Seafood partner. It's also a great place to draw attention to particular Ocean Wise offerings you may have on market.
The following Social Media Toolkit is intended to make sharing your partnership as easy as possible. Feel free to tailor any of the assets provided below to match your own brand voice or draft your own post if you choose!
Visuals:
Download: OW - Assets for Partner Social Media.zip
We encourage you to use the following tags in your posts:
• Instagram: @oceanwiseseafood and @oceanwise
• Twitter: @oceanwiseseafd and @OceanWise
• Facebook: @oceanwiseseafood and @oceanwise
• LinkedIn: @Ocean Wise
We love highlighting our Partners on social media, so please tag us whenever sharing information about an Ocean Wise recommended product.
Sample copy for Instagram, LinkedIn and Facebook:
Public Announcements
Calling all sustainable seafood lovers! Did you know that we are proud @oceanwiseseafood partner? The Ocean Wise symbol on our <menus, packaging, or on seafood counters> is your assurance that this product has been thoroughly checked by the Ocean Wise seafood team to ensure it's sustainable and supports healthy oceans and waterways.
Ocean health and overfishing are challenges that affect all of our communities. That’s why we are proud to call ourselves @oceanwiseseafood partners. The Ocean Wise seafood symbol on our <menus, packaging, or on seafood counters> tells you that your choice comes from a sustainable source. Choosing sustainable seafood options help support healthy oceans, today and into the future. You can read more about Ocean Wise and their work at ocean.org.
New Partnership Announcement
Calling all sustainable seafood lovers! We are so excited to announce that we are now proud @oceanwiseseafood partners. Keep your eyes peeled for this new symbol on our <menus, packaging, or on seafood counters>. Seeing this symbol is your assurance that this product has been thoroughly checked by the dedicated Ocean Wise Seafood science team to ensure it's sustainable and supports healthy oceans and waterways.
Ocean health and overfishing are challenges that affect all of our communities. That’s why we're excited to announce we are now proud @oceanwiseseafood partners. The Ocean Wise seafood symbol on our products means that product is recommended by Ocean Wise as a sustainable seafood option. Choosing sustainable seafood options helps support healthy oceans, today and into the future. You can read more about ways we can help protect our ocean over at ocean.org.
You may spot a new fish on our <menu, packaging, seafood counters> - the Ocean Wise fish that is! We are happy to announce we are now proud @oceanwiseseafood partners and the inclusion of their seafood symbol on our products means it's recommended as a sustainable seafood option! As proud Ocean Wise partners, we are happy to offer our customers sustainable options that help support healthy oceans today and into the future.
Sample copy for Twitter:
We are a proud @oceanwiseseafd partner. This means that we are committed to bringing our customers seafood products that are sustainable and support healthy oceans and waters. Look out for the @oceanwiseseafd symbol on our <menus, packaging, or seafood counter>!
New Partnership Update:
We are happy to announce that <company name> is now a proud Ocean Wise seafood partner.
Ocean Wise stands for taking action for the ocean today, so we can all flourish. By partnering with Ocean Wise we are demonstrating our dedication to sustainability by committing to offering more sustainable seafood options.
By choosing Ocean Wise recommended seafood, you help ensure that the global population can continue to enjoy seafood for generations to come.
You can read more about Ocean Wise and their ocean conservation work at ocean.org
Phrasing Guidelines:
Ocean Wise is not a certification program. Please refer to all Ocean Wise seafood as Ocean Wise Recommended.
Ocean Wise no longer owns the Vancouver Aquarium
4. QUESTIONS
Where Can I Obtain a Copy of the Ocean Wise Logo?
The Ocean Wise logo and seafood symbol are only available for use by our current partners. If you are a partner, but do not have access to the branding, please reach out to your account representative directly.
Why did Ocean Wise rebrand?
The new logo, symbol, and icon are part of a larger Ocean Wise rebrand! The revitalized brand and website has been launched to help realize Ocean Wise’s ambitious goal of turning the tide on ocean health by 2030. The new brand drives home a simple promise: Taking action for the ocean today, so we can all flourish. Learn more at ocean.org.
Did the rebrand change the scope of the program or how its run?
Not at all! As always, the Ocean Wise Seafood symbol is your assurance that Ocean Wise’s dedicated science team has checked that product to ensure it is sustainable and supports healthy oceans and waterways.
Conclusion
If you need more information or assistance reach out to [email protected].